02/07/19 What you learned from case study

While doing our case study project, my group focused on the company “Warner Brothers”. We found out various details about the company including the CEO, the founder, and their annual revenue. Most importantly we discovered the different marketing techniques that added to the success of the film. These techniques included Cross Media Convergence and Synergy.  Cross Media Convergence is the combining of two or more mediums for promotional purposes. These include TV, computer graphics, film, radio, and web. For our case study project, we focused on the movie entitled “A Star is Born”. This movie included Cross Media Convergence when partnering with Sony Music to release the hit single “Shallow”. Spotify also partnered with the movie to create a “3D Sound” of Shallow. Alongside this, I also learned about Synergy. Synergy is the act simultaneously releasing two or more products or media at once to promote each other. A Star is Born used synergy when Lady Gaga and Bradley Cooper performed at the music festival, Coachella. During this project, I gained a lot of valuable information regarding conglomerates, marketing, and success of marketing.