First Mock Paper 2/16/19

We were asked to practice one of the Papers in our Aice Exam. The question related to Cross Media Convergence and Synergy, two topics discussed in our case study project. I was able to use examples from the specific movie I researched. Using “A Star is Born” in order to answer the questions relating to these marketing techniques was very simple due to the fact I already had most of the information. I used the examples of Cross Convergence as well as the examples of Synergy that were found in “A Star is Born”  and then tied it back to the success of the movie. Although I knew most of the information there were other things that I needed to research more closely.  I knew that there was product placement in the movie but I wasn’t sure what companies exactly were used. Not only this but I wasn’t sure which awards the movie had won. I wanted to know this in order to demonstrate how successful the movie was thanks to its marketing strategies.